Why would I want an ATM at my event?
Even back as far as the first event we attended we could see the benefit of having the ATM at a school fete. We had attended the fete for many years as parents and every year people would run out of money. Each year they would say that they were going down to the IGA (500 metres down the road) to get money and as many as 90% of those people that left with good intentions simply didn't come back.
Once they had left the event it was often too hard to come back. Either they had found somewhere else to eat, they had reconsidered their purchase or it's just simply too much effort to return.
Does it cost me anything to have an ATM at my event?
For small events, we have a hire fee. A small event is an event where there will be less than 8,000 people attending.
Our trailer hire fee is very reasonably priced at $455 and this covers our minimum costs to provide this service to your event which includes our weekend labour to deliver and pick up the ATMs at your event, insurance, communications, overseeing the ATMs for the duration of your event and the cost of providing cash.
Small events benefit greatly from having cash readily available for their patrons, however, rebates alone won't necessarily cover our overheads and make a profit. We are not shy about saying that we want to make a profit. All of our franchisees are small business owners. They have overheads like any other business and they need to be rewarded for their efforts. Not many people I know would turn up to work each day not to receive a pay cheque - this is just the same!
We prefer to think of an ATM as an investment for your event rather than an expense. If you consider that for your $455 investment you could get up to $10,000 (and normally a lot more) invested back into your event, you are already way ahead.
We do charge higher hire fees for those events that are not in a franchisee's territory and involve considerable travel or for multiple day events. In these cases, we need to cover our additional expenses to attend your event which includes time, fuel and accommodation. If your event will have more than 10,000 people attending and there is evidence of this number of people attending in the past, then we can negotiate our hire fee with you.
We are a not-for-profit event, will you waive your hire fee for us?
I'm afraid in most instances we won't waive our hire fee for not-for-profit associations. We still need to allocate equipment to your event that can then not be used elsewhere, plus our overheads don't change because it's a not-for-profit event.
Consider it an investment in making your event more successful and profitable. Without the ATM on-site, people may choose to leave or not spend as much money. If you make cash readily available you should see this reflected on your bottom line. Simply put, don't let people use the excuse of going to find cash to leave your event!
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